AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in Latin America, Q4 2025
Explore the performance of the top beauty retail apps in Latin America on iOS during Q4 2025, with insights into downloads and active user trends.
In the fourth quarter of 2025, the beauty retail sector on iOS in Latin America showcased diverse user engagement and download patterns. Here's a look at the top-performing applications, based on data from Sensor Tower.
O Boticário saw a significant decline in weekly downloads, starting at approximately 90.7K at the beginning of the quarter and dropping to 17.1K by the end of December. The active user base also decreased from 2M to just under 1M over the same period.
SEPHORA: Maquiagem e Perfumes experienced fluctuations in downloads, peaking at around 32.1K in late November. Active users increased to about 245K in November before settling at 164K by the end of the quarter.
Beleza na Web: Cosméticos demonstrated a stable download pattern with a peak of 28.7K in late November. Active users reached over 1M in the same timeframe, indicating strong engagement.
Natura (Oficial) showed an increase in downloads, peaking at approximately 25K in late November. Active users rose to nearly 600K before declining to 214K by the end of December.
Finally, Época Cosméticos & Perfumaria saw a peak in downloads at 30.6K in late November, with active users reaching 572K. However, both metrics saw a decline towards the end of the quarter.
These insights highlight the varying user engagement trends across the top beauty retail apps in Latin America. For more detailed insights and data, visit Sensor Tower.
