AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in Kenya in Q4 2025
Explore the performance trends of leading beauty retail apps on iOS in Kenya during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, several beauty retail apps demonstrated varying performance trends on the iOS platform in Kenya. According to data from Sensor Tower, these apps showed diverse patterns in weekly downloads and active user engagement.
ريف | REEF experienced fluctuations in weekly downloads, peaking at 30 in early November but declining to single digits by the end of December.
IBRAQ Perfumes saw weekly downloads ranging from 2 to 28, with a notable increase in late November. Active users varied slightly, peaking at 15 in late November and maintaining an average above 10 towards the quarter's end.
Nykaa – Makeup/Beauty Shopping showed a steady increase in weekly downloads, culminating at 35 in the week of December 22. Active users consistently remained above 130, peaking at 163 in late December.
Tira: Online Beauty Shopping exhibited a gradual increase in active users, reaching 57 in mid-December. Downloads saw a significant spike to 22 in the same period.
Finally, Korean Skincare EU had modest download figures, with a peak of 19 in December, but lacked active user data.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of beauty retail apps in Kenya. For more detailed analytics and trends, visit Sensor Tower's platform.
