Top 5 Beauty Retail Apps on iOS in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the beauty retail sector on iOS in Italy showcased notable trends across the top applications. According to data from Sensor Tower, these apps demonstrated varying patterns in downloads and active users, reflecting their market dynamics.

SEPHORA - Maquillage, Parfum saw a significant rise in weekly downloads, peaking at 21.9K in late November. Active users initially declined but rebounded to over 359K mid-December, before tapering off to 296K by the end of the quarter.

Notino: profumi e cosmetici experienced a notable spike in downloads, reaching 23.3K in the week of November 24. Active users increased steadily, peaking at 322K in the same period, before gradually declining to 193K by the end of December.

Douglas - Parfüm & Kosmetik showed a steady increase in weekly downloads, culminating at 15.8K in early December. Active users climbed consistently, reaching a high of 148K mid-month, but decreased to 123K towards the quarter's end.

Mein dm maintained a stable download rate, averaging around 4K weekly, with a slight dip in the final weeks. Active users exhibited a gradual increase, peaking at 143K in mid-December.

Rituals Home & Body Cosmetics had a varied performance with downloads spiking to 3.9K in mid-October, followed by a decrease. Active users mirrored this pattern, initially rising to 7.2K before stabilizing around 4K by year-end.

For more detailed insights and analytics, visit Sensor Tower's platform.