Top Beauty Retail Apps in Hungary on iOS in Q4 2025

In the fourth quarter of 2025, the Hungarian iOS market for beauty retail apps showcased varied trends across the top five applications. Here's a detailed look into their performance metrics as reported by Sensor Tower.

Douglas - Parfüm & Kosmetik saw a fluctuating download pattern, beginning with approximately 5.3K downloads and experiencing a peak of 8.2K in mid-November. The app's weekly active users also increased significantly, reaching over 11K in the same period.

Notino: profumi e cosmetici exhibited strong performance with weekly downloads peaking at 8K in late November. Active users showed a steady climb, hitting a high of nearly 99K at the start of December before tapering off to around 63K by the end of the quarter.

Mein dm maintained a consistent download rate, with numbers ranging from 2.6K to 3.6K throughout the quarter. Active users surged in December, peaking at approximately 235K, indicating a strong engagement towards the year-end.

Rossmann experienced a gradual increase in downloads, reaching up to 4.5K in early December. The app's active user base also expanded, particularly in December, with a high of over 135K users in the first week.

Rituals Home & Body Cosmetics had a modest download count, with numbers peaking at 1.5K in mid-October. Despite a decrease in downloads towards the end of the quarter, active user engagement remained stable, with a slight increase to over 1.1K users in early December.

These insights reveal the dynamic nature of user engagement and app performance in the beauty retail sector on iOS in Hungary. For more detailed insights, visit Sensor Tower.