Top 5 Beauty Retail Apps on iOS in Ghana: Q4 2025 Performance

In the fourth quarter of 2025, the performance of beauty retail apps on iOS in Ghana showcased varying trends in downloads and active users. Here’s a closer look at the top five apps based on Sensor Tower data.

FM Cosmetics - Beauty Shop saw weekly downloads fluctuate between 55 and 128, with a notable peak in late October. However, the app did not generate any revenue during this period.

MEDICUBE experienced a sharp decline in downloads from 177 at the end of September to just 1 by the end of December. Active users also decreased from 249 to 155 over the quarter, reflecting a downward trend.

Korean Skincare EU maintained a low download rate, starting at 33 and ending with a minor increase to 35 downloads per week. The app did not report active user data or revenue.

StyleKorean had a varied download performance, starting strong with 35 downloads and dipping to single digits mid-quarter, before slightly increasing to 14 by the end of December. Its active user base gradually decreased from 159 to 126 throughout the quarter.

Lastly, Rossmann displayed a consistent but low download volume, ranging from 1 to 14. Active users remained relatively stable, fluctuating slightly around the mid-twenties.

These insights from Sensor Tower highlight the diverse engagement levels among beauty retail apps in Ghana. For more detailed analysis, visit Sensor Tower's platform.