AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on iOS in the UK: Q4 2025 Performance
Explore the performance trends of the top beauty retail apps in the UK on iOS during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, several beauty retail apps on the iOS platform in the United Kingdom showcased notable performance trends. Here's a closer look at the top five apps, based on data from Sensor Tower.
Boots: Beauty & Pharmacy saw a consistent pattern in weekly downloads, peaking at 48.8K in late November. Weekly active users fluctuated throughout the quarter, with a notable rise to 1.5M in the week of December 22.
Superdrug - Beauty and Health maintained steady weekly downloads, with figures reaching 18.5K in late November. Active users peaked at approximately 308K in mid-November, before tapering off slightly by the end of December.
Feelunique: Limitless Beauty experienced an upward trend in downloads, hitting 21K in mid-December. Active users of this app grew steadily, peaking at 267K in late November, before a slight decline toward the end of the year.
CHARLOTTE TILBURY: EASY BEAUTY had a varied download trend, with a peak of 10.2K in early November. Weekly active users remained relatively stable, fluctuating modestly around 100K throughout the quarter.
LOOKFANTASTIC: Beauty & Makeup demonstrated a notable increase in downloads, peaking at 9.8K in late November. Active users saw a significant rise, reaching over 328K in early December.
For more detailed insights and analysis on these trends, visit Sensor Tower.
