AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in Europe, Q4 2025
Explore the performance of the top beauty retail apps on iOS in Europe during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the beauty retail app space on iOS in Europe showcased notable trends among the top performers. Data from Sensor Tower reveals fluctuations in downloads and active users, with some apps demonstrating significant growth.
SEPHORA - Maquillage, Parfum saw a remarkable increase in weekly downloads, peaking at approximately 200K in late November. The weekly active users also grew, reaching nearly 2.3M during the same period.
Mein dm maintained a consistent download rate, hovering around 70K throughout the quarter. The app's active user base rose steadily, peaking at around 3.7M in early December.
Notino: profumi e cosmetici experienced a spike in downloads, reaching 189K in late November. Active users also increased, with numbers surpassing 1.5M during this peak.
Gold Apple: beauty store showed a gradual rise in weekly downloads, hitting 74K by the end of December. Active users followed a similar trend, topping 2.8M in early December.
Rossmann had a varied performance with downloads peaking at 66K in mid-October. The app's active user count saw fluctuations but reached a high of 3.7M in early December.
For more detailed insights and data, visit Sensor Tower.
