Top Beauty Apps on iOS in Estonia: Q4 2025

In the fourth quarter of 2025, the beauty retail app market on iOS in Estonia showed varied performance across the top applications. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends for these leading apps.

Notino: profumi e cosmetici experienced fluctuations in weekly downloads, starting at around 1.1K downloads in early October and peaking at 2.2K in the last week of November. This was followed by a decline towards the end of the quarter, finishing with approximately 213 downloads.

Douglas Eesti saw a steady stream of downloads, beginning the quarter with 180 and reaching a high of 371 downloads in early November. The trend slightly decreased towards the end of December, closing at 79 downloads.

MAKEUP - Beauty without limits maintained a consistent download rate throughout the quarter. The app started with 71 downloads and showed minor fluctuations, peaking at 99 downloads in mid-November, before ending the quarter with 57 downloads.

Gold Apple: beauty store had relatively low download numbers, beginning at 26 in early October and experiencing a slight upward trend, closing at 48 downloads in the final week of December.

Finally, ЛЭТУАЛЬ: косметика, парфюмерия started with minimal downloads, and while the numbers remained low throughout the quarter, there was a notable increase in the last week of December, reaching 33 downloads.

These insights from Sensor Tower reveal the dynamics of the beauty retail app sector in Estonia, providing a snapshot of user engagement and market presence.