Top Beauty Retail Apps on iOS in Germany - Q4 2025

In the fourth quarter of 2025, the performance of beauty retail applications on iOS in Germany showcased varied trends in downloads and active users. According to data from Sensor Tower, these apps experienced significant engagement, with some fluctuations throughout the quarter.

Rossmann saw weekly downloads peaking at around 58K in mid-October, with a noticeable dip to 28K towards the end of October. The app maintained over 3M weekly active users, with a peak of approximately 3.7M in mid-December before declining to 2.8M by the end of the year.

Mein dm experienced consistent weekly downloads, hovering around 31K to 38K. Meanwhile, its weekly active users remained stable, with a slight increase reaching over 2.1M in early December. However, numbers fell to 1.8M by the end of the quarter.

For flaconi: Der Beauty-Onlineshop, there was a sharp increase in weekly downloads, peaking at 67K in late November. This coincided with a rise in active users, which reached over 305K in early December, before tapering off to 215K by the end of December.

Douglas - Parfüm & Kosmetik showed a significant rise in weekly downloads, peaking at 57K towards the end of November. Its active user base grew steadily, reaching a high of 760K in late November, before decreasing to 383K by the year's end.

Lastly, Rituals Home & Body Cosmetics had a steady increase in weekly downloads, peaking at 12K in mid-December. The app's active users grew from 82K at the start of the quarter to 118K by the end.

These insights highlight the dynamic nature of user engagement within the beauty retail sector in Germany, as captured by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.