Top Beauty Retail Apps on iOS in Switzerland Q4 2025

In the fourth quarter of 2025, Switzerland's beauty retail app landscape on iOS witnessed intriguing trends. The data, sourced from Sensor Tower, reveals how these top apps performed in terms of downloads and active user engagement.

SEPHORA - Maquillage, Parfum saw a notable increase in weekly downloads, peaking at approximately 5.9K in late November. Meanwhile, weekly active users rose steadily, reaching a high of about 15.9K in the same period before stabilizing around 12.2K towards the end of December.

Notino: profumi e cosmetici experienced a similar trend in downloads, with a significant spike to 6K in the week of November 24. Active users fluctuated, peaking at 13.9K in late November and tapering off to around 8.3K by the end of the quarter.

Douglas - Parfüm & Kosmetik maintained a more moderate download rate, with a peak of 2.8K in late November. Active users displayed a gradual increase, reaching 3K in early December before decreasing slightly to about 1.9K by the end of the year.

Marionnaud Switzerland showed a marked rise in downloads, especially in November, hitting a high of 5.3K. However, data on active users was not available for this app.

Lastly, Rituals Home & Body Cosmetics exhibited a stable pattern in active users, maintaining around 3.2K throughout the quarter, despite a dip in downloads towards the end of December, with a low of 395.

For more detailed insights and data, you can explore further at Sensor Tower.