AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in Central America Q4 2025
Explore the performance trends of the leading beauty retail apps on iOS in Central America during Q4 2025, highlighting downloads and active user metrics.
In the fourth quarter of 2025, the beauty retail app landscape on iOS in Central America saw dynamic shifts among the top five applications. According to data from Sensor Tower, these apps exhibited varied trends in downloads and active users.
Sephora: Compra en Línea experienced notable growth in downloads, starting at around 5.7K weekly downloads and peaking at 16.9K in early November. The app maintained a strong presence with active users, increasing from 75.2K to a high of 122.8K before stabilizing around 99K by the end of December.
Bath and Body Works México showed a moderate increase in downloads, reaching a high of 5.6K in early December from an initial 760. Active user numbers followed a similar upward trajectory, climbing from 53.7K to 64.9K before settling at 58.8K.
Terramar Brands maintained a steady download rate, fluctuating between 432 and 1.0K throughout the quarter.
ISDIN México saw a consistent download pattern, peaking at 674 in mid-November. However, active user data for this period was not available.
IPSY: Personalized Beauty had a modest download performance, with numbers ranging from 282 to 747. Active users showed a slight decline from 10.5K to 8.7K over the quarter.
For more detailed insights and data on these beauty retail applications, visit Sensor Tower's platform.
