AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on iOS in Brazil: Q4 2025 Performance
Explore the performance of the top 5 beauty retail apps on iOS in Brazil during Q4 2025, highlighting download and active user trends.
In the fourth quarter of 2025, the top beauty retail applications on the iOS platform in Brazil demonstrated varied performance, as detailed by Sensor Tower.
O Boticário saw its weekly downloads start at approximately 90.8K, declining to 17.1K by the end of the quarter. Active users mirrored this trend, starting at 2M and decreasing to around 988K.
SEPHORA: Maquiagem e Perfumes had a peak in weekly downloads of about 32.1K in late November, with active users peaking at approximately 245.4K in the same period. The quarter ended with downloads at 12.2K and active users at 164.3K.
Beleza na Web: Cosméticos experienced a spike in weekly downloads reaching 28.8K in late November. Active users peaked at 1M before declining to 609K by the end of December.
Natura (Oficial) showed increasing engagement, with downloads peaking at 25.1K in late November and active users reaching 595.5K. However, both metrics saw a decline towards the end of the quarter.
Época Cosméticos & Perfumaria had weekly downloads peaking at 30.6K in late November, while active users rose to 572.3K during the same period, before both metrics decreased by year-end.
For further insights into these trends, visit Sensor Tower's platform.
