AI Insights · Timothy · January 2026
Top Beauty Retail Apps on iOS in Bulgaria: Q4 2025
Explore the performance trends of the top beauty retail apps on iOS in Bulgaria for Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail apps on iOS in Bulgaria showcased varied performance trends. According to data from Sensor Tower, these apps experienced fluctuations in weekly downloads and active users.
DOUGLAS.BG saw a peak in weekly downloads in mid-November, reaching approximately 2.4K. Active users rose from 33.7K to a high of 41.8K by mid-November, before slightly declining to end the quarter at 38.5K.
Mein dm had a consistent increase in downloads, peaking at 2.2K in mid-December. The app’s active users climbed steadily, starting at 70.7K and reaching a peak of 111.6K in mid-December.
Notino: profumi e cosmetici experienced a spike in downloads in late November, with numbers reaching 3.6K. Active users increased from 27.3K at the start to 33.1K by mid-December.
MAKEUP - Beauty without limits maintained a stable download rate throughout the quarter, averaging around 150 downloads weekly. Active users showed a slight increase, ending the quarter at 1.7K.
Elena Art Nails had a notable increase in downloads with a peak of 524 in mid-November. However, the app's download numbers varied significantly, with other weeks showing lower activity.
For more detailed insights and data on these trends, visit Sensor Tower.
