AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps on iOS in Belgium: Q4 2025 Performance
Explore the performance of the top beauty retail apps in Belgium on the iOS platform during Q4 2025, highlighting key trends in downloads and active users.
In the fourth quarter of 2025, the iOS platform in Belgium saw notable activity in the beauty retail app sector. Here’s a closer look at the performance of the top five apps based on data from Sensor Tower.
Parfumerie Douglas experienced a significant increase in downloads, peaking at approximately 3.8K downloads in the week of November 24. Active users also rose steadily, reaching a high of about 8.8K in the same week.
ICI PARIS XL – Beauty showed a consistent upward trend in downloads, with a high of nearly 3K during the week of November 24. Active users mirrored this trend, peaking at over 21K in early December.
Rituals Home & Body Cosmetics maintained a stable download rate throughout the quarter, with numbers ranging from 1.1K to 1.7K. Active users, however, showed some fluctuation, peaking at approximately 5.3K in early December.
Notino: profumi e cosmetici had a notable spike in downloads, reaching over 3.1K in the week of November 24. Active user numbers remained robust, peaking at over 33K in the same period.
XXL Nutrition saw a peak in downloads of approximately 1K in mid-November, although overall download numbers were lower compared to the other apps.
These insights reveal dynamic user engagement trends in the beauty retail sector on iOS in Belgium. For more detailed analytics and insights, visit Sensor Tower.
