Top 5 Beauty Retail Apps on iOS in Australia Q4 2025

In the fourth quarter of 2025, the beauty retail sector on iOS in Australia saw varied performance across the top five apps, as reported by Sensor Tower.

Sephora - Beauty Shopping experienced fluctuations in its weekly downloads, beginning with approximately 4.9K and peaking at 9.5K in the week of November 24. Despite a decline towards the end of the quarter, weekly active users rose from 47.3K to a high of 77.3K before ending at 52.9K.

MECCA - Beauty Shopping showed a consistent rise in weekly active users, starting from 71K and reaching 110.5K in mid-December. Weekly downloads fluctuated, starting at 7.8K, peaking at 8.4K, and closing at 5.1K.

Adore Beauty | Shop Beauty Now saw a decline in weekly downloads, beginning at 3.5K and decreasing to 0.7K by the end of December. However, weekly active users increased from 13.1K to 18.1K, indicating sustained user engagement.

Lush Fresh Handmade Cosmetics exhibited a gradual increase in weekly downloads, with figures starting at 0.4K and peaking at 1.3K in late December. Active user numbers mirrored this trend, growing from 0.8K to 1.5K over the quarter.

Finally, Nykaa – Makeup/Beauty Shopping maintained a steady increase in both downloads and active users. Downloads began at 0.4K, rising to 1.1K, while active users grew from 6.3K to 7.7K.

These insights highlight the diverse trends among leading beauty retail apps, as observed on Sensor Tower. For more detailed analysis, visit their platform.