AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in South Africa: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in South Africa during Q4 2025, including download and active user statistics.
In the fourth quarter of 2025, the top apparel apps on iOS in South Africa showed varied performance trends in terms of downloads and active users. Here's a closer look at the data from Sensor Tower.
SHEIN - Shopping Online had a fluctuating download pattern, starting with 19K downloads in early October and peaking at 23.9K by the end of the month. However, there was a downward trend towards the end of the quarter, with downloads falling to 12.7K in late December. Active users mirrored this trend, beginning at 1.65M and decreasing to 1.28M by the end of December.
Nike: Shoes, Apparel, Stories saw a steady increase in downloads mid-quarter, reaching a peak of 4.2K in late November before declining to 2.1K by the end of December. The app's active users steadily rose from 21.3K to 32.2K, indicating a growing engagement throughout the quarter.
MyRunway SA Fashion Shopping experienced a peak in downloads at 3.5K in late November, followed by a decline to 1.3K by the end of December. Active users began at 20.2K, peaking at 22K, and then decreased to 17.9K by the quarter's close.
adidas: Shop Shoes & Clothing showed a notable increase in downloads, peaking at 3.6K in late November, before settling at 2.3K at the end of December. The app's active users grew from 24.4K to 36.8K, indicating a healthy user engagement throughout the quarter.
ZARA maintained steady download rates, peaking at 3.2K in late November. Active users increased from 17.3K to 22.4K by the end of December, reflecting a consistent user base.
These insights from Sensor Tower highlight the dynamic nature of the apparel app market in South Africa. For more detailed analyses, visit Sensor Tower's platform.
