Top 5 Apparel Apps on iOS in Turkey: Q4 2025 Performance

In the fourth quarter of 2025, the leading apparel apps on iOS in Turkey showcased varied performance trends in terms of downloads and active users. Here’s a closer look at each app’s journey through the quarter.

ZARA saw a notable increase in weekly downloads, peaking at approximately 144K in late November. This surge was mirrored in its weekly active users, which grew from around 431K at the beginning of the quarter to a high of over 902K, before settling at approximately 694K by the end of December.

SHEIN - Shopping Online experienced a significant decline in downloads over the quarter, starting at around 81K and dropping to about 10.7K by the end of December. The app’s weekly active users followed a similar trend, decreasing from roughly 624K to 339K.

Trendyolmilla maintained a consistent download rate, with a peak of 50K in early November. The active user base remained robust, ranging from approximately 2.4M to 3.1M, before closing the quarter at around 2.3M.

BERSHKA showed a mid-quarter spike in downloads, reaching 79K in late November. Active users also saw a significant increase during this period, rising from 208K to 470K, before ending the quarter at 330K.

SuperStep had a steady increase in downloads, peaking at about 42K in late November. The app’s active user count mirrored this trend, hitting a high of 212K before ending at around 132K.

These insights, derived from Sensor Tower’s data, highlight the dynamic changes in user engagement and app popularity over the quarter. For more detailed analytics and trends, visit Sensor Tower.