AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in Tunisia: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Tunisia during Q4 2025, focusing on downloads and active users.
In the fourth quarter of 2025, the top apparel applications on the iOS platform in Tunisia showcased varied performance trends, as reported by Sensor Tower. Here's a closer look at the key metrics for each app.
SHEIN - Shopping Online saw a decline in weekly downloads, beginning the quarter with approximately 2.8K downloads and dropping to 1.4K by the end of December. Active users fluctuated, peaking at around 66.8K in late October before ending the quarter with approximately 47K.
ZARA experienced a significant spike in downloads in late November, reaching about 3.3K. However, this was followed by a stabilization with weekly downloads averaging around 400. Active user numbers increased steadily, peaking at 7K in early December.
BERSHKA observed a notable increase in downloads in late November, with numbers hitting 1.6K. Active users grew consistently throughout the quarter, reaching a high of 6.7K in mid-December.
PULL&BEAR maintained a consistent download rate until a peak of 1.3K in late November. Active users showed a gradual increase, peaking at 5.6K in late November.
Lefties - Moda Online saw a significant surge in downloads in late November, reaching 2.7K. Active users followed a similar trend, with a peak of 3.4K in the same period.
These insights illustrate the diverse performance dynamics of leading apparel apps on iOS in Tunisia. For more detailed analytics, visit Sensor Tower.