AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Russia: Q4 2025 Performance
Explore the performance trends of Russia's top 5 apparel apps on iOS in Q4 2025, highlighting download and user activity data from Sensor Tower.
In the fourth quarter of 2025, the top iOS apparel applications in Russia exhibited varied performance in terms of downloads and active user engagement. Here's a breakdown based on data from Sensor Tower.
Lamoda интернет магазин одежды saw a fluctuating trend in weekly downloads, starting at approximately 34K and ending the quarter with around 17K. Active users began at nearly 1.5M, experiencing a decline to about 1.2M by the end of December.
SUNLIGHT: украшения и подарки demonstrated a significant upward trajectory in downloads, culminating in over 51K by late December. The active user base also rose, starting the quarter at roughly 493K and reaching around 779K.
SOKOLOV: ювелирный магазин experienced growth in downloads, peaking at over 45K in the week of December 22. Active users showed a similar pattern, increasing from about 239K to 457K.
kari: обувь и аксессуары had a varied download pattern, beginning the quarter at 25K and closing at 20K. Its active users fluctuated but generally maintained a range between 356K and 470K.
585 Золотой - Diamonds & Gold displayed a steady increase in downloads, reaching 30K by the end of December. Active users also grew, starting at 96K and rising to 169K.
These insights highlight the dynamic nature of user engagement within the Russian apparel market on iOS for Q4 2025. For more detailed analytics, visit Sensor Tower.
