AI Insights · Timothy · December 2025
Top 5 iOS Apparel Apps in Romania: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Romania during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the Romanian iOS market for apparel apps saw diverse trends in downloads and active users. The following insights are based on data from Sensor Tower.
efootwear.eu online shoe store by Modivo S.A. witnessed a notable decline in weekly downloads, starting at 6K at the end of September and dropping to approximately 2.4K by the end of December. Active users also decreased significantly from 170K to around 75K.
Sinsay - moda i zakupy online from LPP SA experienced a peak in downloads in mid-November with 8K, but this number declined to 3K by the end of the year. Active users demonstrated fluctuations, peaking at 356K in mid-November before settling at 241K in late December.
SHEIN - Shopping Online maintained relatively stable download numbers, starting at 7.1K and closing the quarter at 4.3K. The app's active users initially rose, peaking at 686K in mid-November, before declining to 506K by year-end.
Zalando – Online fashion saw a varied download pattern, with numbers peaking at 6.9K in early September and ending at 5.8K. Active user numbers fluctuated, reaching 319K in late November but decreasing to 197K by December's close.
Lastly, ABOUT YOU Online Fashion Shop recorded a peak in downloads at 5.5K in early November. Active users increased steadily to 349K by mid-November, but later decreased to 222K by the end of December.
For more detailed insights and data, visit Sensor Tower's platform.
