Top 5 iOS Apparel Apps in Oceania: Q4 2025 Performance

The fourth quarter of 2025 saw interesting trends in the performance of the top apparel applications on the iOS platform in Oceania. According to data from Sensor Tower, these apps showcased varied patterns in weekly downloads and active user engagement.

SHEIN - Shopping Online experienced a notable increase in weekly downloads, peaking at around 47K in mid-November. Despite the growth in downloads, weekly active users showed a slight decline from approximately 1.6M in early October to 1.3M by the end of December.

UNIQLO AU had a steady flow of weekly downloads, reaching a high of 9.3K in late November. The app maintained a strong active user base, peaking at 125K in the week of November 24 before gradually decreasing to 92K by the end of the quarter.

adidas: Shop Shoes & Clothing saw an upward trend in downloads, with a significant jump to 8.5K in mid-November. Active users also increased, reaching a peak of 38K around the same time, though numbers slightly tapered off towards the end of the year.

THE ICONIC – Fashion Shopping demonstrated a strong performance with downloads climbing to nearly 9.8K in late November. Active users saw a consistent rise, peaking at 162K in early December, before settling at 139K by the end of December.

Lastly, Cotton On showed a steady increase in downloads, with a peak of 6.8K in late December. The app maintained a stable active user base, fluctuating slightly but ending the quarter with approximately 26K active users.

These insights provide a snapshot of the competitive landscape among apparel apps in Oceania. For more detailed analysis and data, explore Sensor Tower's comprehensive insights.