AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in New Zealand: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in New Zealand during Q4 2025, focusing on downloads and active users.
In the fourth quarter of 2025, the top apparel applications on the iOS platform in New Zealand displayed diverse performance trends. Here's a closer look at each app's journey through the quarter, based on data from Sensor Tower.
SHEIN - Shopping Online maintained a consistent presence with weekly downloads initially around 5.5K but gradually decreased to approximately 2.3K by the end of December. Meanwhile, weekly active users started strong at 101.6K, experiencing a gradual decline to 84.1K.
Hallensteins saw a varied trend in downloads, peaking at 1.2K in mid-November before dropping to 649 by the end of the quarter. Unfortunately, there was no available data on active users for this period.
Glassons experienced a steady download pattern, with numbers ranging from 460 to 971 weekly downloads. Active users remained relatively stable, starting at 7.1K and ending the quarter at 6.8K.
JD Sports downloads fluctuated slightly, peaking at 947 in late December. Active users showed an upward trend, increasing from 2.5K to 3.1K by the quarter's end.
Cotton On also demonstrated a steady increase in downloads, reaching a high of 951 in late December. Active users rose from 2.9K to 3.3K over the quarter.
These insights provide a snapshot of the dynamic landscape for apparel apps in New Zealand, with more detailed analytics available through Sensor Tower.
