AI Insights · Timothy · January 2026
Top 5 Apparel Apps Performance on iOS in Norway, Q4 2025
Explore the performance trends of the top 5 apparel apps in Norway's iOS market during Q4 2025, highlighting downloads and active user metrics.
In the fourth quarter of 2025, the top apparel apps in Norway's iOS market showcased varied trends in downloads and active user engagement. According to data from Sensor Tower, these apps maintained significant user interaction despite not generating weekly revenue.
Zalando – Online fashion experienced a noticeable increase in weekly downloads, growing from about 1.5K at the start of October to a peak of approximately 3.8K by November 24. Active users followed a similar upward trajectory, peaking at around 117K in late November before a decline towards the year's end.
SHEIN - Shopping Online saw a peak in weekly downloads in early October at approximately 3.1K, with numbers gradually decreasing to about 1.1K by mid-December. However, active users remained relatively stable, peaking at over 82K in late November.
ZARA maintained a steady download rate with a peak of around 2.8K in late November. Active users showed a moderate increase, reaching over 13K during the same period.
Kappahl exhibited a peak in downloads of about 2.3K in mid-November. Active users also increased, peaking at approximately 9.4K just before Christmas.
ONLY STORES had varying download figures, peaking at nearly 1.9K in mid-December. Active users saw a peak of around 9.5K during the same week.
These insights from Sensor Tower provide a snapshot of the dynamic trends in the apparel sector on iOS in Norway, with more detailed data available for further analysis.
