AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in Nigeria: Q4 2025 Performance
Explore the performance trends of top apparel apps on iOS in Nigeria during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the performance of the leading apparel apps on the iOS platform in Nigeria showcased some interesting trends. Here's a closer look at each app's performance in terms of downloads and active users, with data provided by Sensor Tower.
SHEIN - Shopping Online, from ROADGET BUSINESS PTE. LTD., experienced varied weekly downloads, starting at approximately 17K and declining to about 6.9K by the end of December. Active users for the app peaked at around 90.7K mid-December, before tapering off to 77.1K at the end of the quarter.
ZARA saw a steady increase in weekly downloads, beginning at 341 and reaching 753 by the end of December. Active user numbers also saw an upward trend, closing the quarter at 2.7K from an initial 2K.
ASOS - Discover Fashion Online maintained a consistent download rate, ranging from 180 to 252 weekly downloads. Active users remained stable around 1.7K throughout the quarter.
PrettyLittleThing recorded a modest download increase, starting at 179 and ending at 197 downloads per week. Active users hovered around 1.4K, showing slight fluctuations over the quarter.
Fashion Nova: Trendy Shopping experienced a peak in weekly downloads at 1K in early December, with active user numbers peaking at 4.4K in the same period before settling at 3.9K by the end of the year.
These insights reveal the dynamic landscape of the apparel app market in Nigeria, as observed through download and active user trends. For more detailed analysis, visit Sensor Tower.
