AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in Kenya: Q4 2025 Performance
Explore the performance of top apparel apps on iOS in Kenya during Q4 2025, with insights on downloads and active user trends from Sensor Tower.
In the fourth quarter of 2025, the top apparel apps on the iOS platform in Kenya showcased interesting trends in downloads and active user metrics, as detailed by Sensor Tower.
SHEIN - Shopping Online experienced a noticeable increase in weekly downloads, peaking at approximately 2.4K in late November. Weekly active users saw fluctuations but ended the quarter around 15.5K, down from earlier highs.
Fashion Nova: Trendy Shopping maintained a steady download rate with a slight increase towards the end of the quarter, reaching about 156. Active users showed a gradual rise, closing the year at 1.3K.
ZARA maintained consistent weekly downloads, with a slight peak in late December at 136. Active users remained stable, averaging around 2K throughout the quarter.
H&M MENA - Shop Fashion Online saw a modest download pattern, with a small spike in late December at 70. Active users showed some growth towards the end, reaching 245.
SHINE-BUY had lower download numbers, but there was a noticeable increase in November, peaking at 99.
For more detailed insights and data, visit Sensor Tower.
