Top 5 iOS Apparel Apps in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the top apparel applications on the iOS platform in Italy demonstrated varied performance trends. Here's a closer look at each app's metrics, based on data from Sensor Tower.

Zalando – Online fashion experienced notable fluctuations in weekly downloads, peaking at 33.3K in late November. Its weekly active users also saw significant activity, reaching a high of approximately 1.9M in the same period.

SHEIN - Shopping Online maintained a strong presence with weekly downloads starting at 23.8K and ending the quarter at 12.7K. The app's weekly active users began at 3.5M, with a decline towards 2.4M by the end of December.

ZARA showed a steady increase in downloads, culminating at 17.8K in the final week of December. Active users fluctuated, peaking at around 798K in late November before ending the quarter at 773K.

Privé by Zalando | Outlet saw a rise in downloads, reaching 17.6K mid-December. Active users peaked at about 590K in mid-November, with a gradual decline to 379K by the end of the quarter.

Sinsay - moda i zakupy online began the quarter with 14.8K downloads, which tapered to 4.5K by the end of December. The app's active users started at 64K, peaking at 90K in late November, before declining to 61K.

For more detailed insights and data, visit Sensor Tower's platform.