AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Greece: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Greece during Q4 2025, highlighting downloads and active users.
In the fourth quarter of 2025, the top apparel apps on iOS in Greece exhibited varied performance trends, as revealed by data from Sensor Tower.
ABOUT YOU Online Fashion Shop saw a significant increase in weekly downloads, peaking at around 16K in mid-November. Active users also showed a positive trend, rising from 148K to over 230K during the same period.
The ABOUT YOU Outlet experienced a decline in weekly downloads, dropping from around 5.6K in early October to 4.1K by the end of December. However, active users increased to about 60K by late November before decreasing slightly towards the end of the quarter.
SHEIN - Shopping Online downloads decreased consistently from 4.3K at the start of the quarter to 2.2K by December. Despite this, active users remained relatively stable, fluctuating around the 350K mark.
Sinsay - moda i zakupy online maintained a stable download rate, averaging around 3K weekly. Active user numbers were steady, with a slight increase from 51K to 53K over the quarter.
Finally, ZARA experienced a noticeable surge in downloads in late November, reaching over 9K. Active users grew steadily, ending the quarter at approximately 84K.
For more detailed insights into these trends, visit Sensor Tower's platform.
