AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Ghana: Q4 2025 Performance
Explore the performance of the top five apparel apps on iOS in Ghana during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top apparel applications on iOS in Ghana showcased varied performances, as observed through Sensor Tower's data.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting at 8K and declining to about 1.8K by the end of December. Active users peaked in late October at over 106K but gradually decreased to 75K by the end of the quarter.
Fashion Nova: Trendy Shopping maintained a relatively steady download rate, with a slight increase in late November to 814 downloads. Active users showed a rise in the final week, reaching approximately 4.9K.
Lavish Barbs saw a decline in downloads throughout the quarter, starting from 554 and dropping to around 124 by the end.
ZARA had a modest download count, peaking at 263 in late November. The app's active users remained stable, ending the quarter at 1.3K.
FARFETCH - Shop Luxury Fashion recorded low download numbers, with a slight increase towards the end of December at 143 downloads. Active users showed minimal fluctuation, maintaining around 366 by the quarter's end.
For more detailed insights and analysis, visit Sensor Tower.
