AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Europe: Q4 2025
Explore the performance trends of the top 5 apparel apps on iOS in Europe during Q4 2025, highlighting downloads and active user metrics.
In the fourth quarter of 2025, the top apparel applications on iOS in Europe showed varying trends in downloads and active users. The data, provided by Sensor Tower, offers insight into the performance of these leading apps.
SHEIN - Shopping Online saw a gradual decline in weekly downloads, starting at around 373K in early October and dropping to approximately 169K by the end of December. Despite this, its weekly active users remained relatively high, peaking at over 28M in early October, though it decreased to about 20.5M by the end of the quarter.
ZARA experienced a notable increase in downloads, particularly during late November, reaching 460K. Weekly active users also surged during this period, climbing from around 4.8M to over 6.2M.
Zalando – Online fashion had a consistent increase in downloads, peaking at nearly 290K in late November. The app's active user base saw a substantial rise, hitting over 13.6M in the same timeframe.
H&M maintained steady downloads throughout the quarter, with a significant spike to 234K in late November. Its weekly active users followed a similar trend, reaching about 6.7M at the end of November.
UNIQLO - LifeWear had a moderate increase in downloads, with a peak of 123K in late November. Active users showed a gradual increase, reaching over 851K in the same period.
For more detailed insights into these trends, visit Sensor Tower's website.
