AI Insights · Timothy · January 2026
Top 5 Apparel Apps on iOS in Denmark Q4 2025
Explore the performance of the top 5 apparel apps on iOS in Denmark during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the top five apparel applications on the iOS platform in Denmark demonstrated varied performance trends in downloads and active user engagement. This analysis is based on data from Sensor Tower.
Zalando – Online fashion saw a notable rise in weekly downloads, peaking at 4.6K in late November. Active users also increased significantly, reaching around 236K in the same period.
ZARA experienced steady downloads throughout the quarter, with a high of 4.5K in late November. Active user numbers rose from 15.2K to a high of 19.6K in late November, before stabilizing.
Boozt.com showed a consistent increase in downloads, reaching 3.8K in late November. Active users increased from 25.2K to 55.5K during the quarter, marking substantial growth.
SHEIN - Shopping Online had a steady download rate, starting at 2.3K and concluding with 1.3K. Active users decreased slightly from 110.8K to 95.3K by the end of December.
Lounge by Zalando | Outlet saw a surge in downloads in late November, peaking at 4K. Active users increased from 4.9K to 6.2K towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
