AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in Bulgaria: Q4 2025 Performance
Explore the download and user trends of the top apparel apps on iOS in Bulgaria during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the performance of top apparel apps on the iOS platform in Bulgaria showed varied trends in downloads and active users, as observed from Sensor Tower data.
ABOUT YOU Outlet experienced a moderate fluctuation in weekly downloads, starting at around 2.3K and peaking at 2.5K in early November. Active users saw a decline from approximately 32.4K to 20.8K by the end of the quarter.
ABOUT YOU Online Fashion Shop reported a peak in downloads at 3K in the week of November 10, while maintaining a strong active user base, peaking at 99.8K in mid-November before falling to 73.6K by the end of December.
SHEIN - Shopping Online showed a declining trend in downloads, starting at 2.7K and dropping to around 1.1K by the quarter's end. Active users fluctuated, peaking at 180.1K in late October, before decreasing to 136K by December.
Sinsay - moda i zakupy online saw a drop in downloads from 2.2K in early November to approximately 962 by the end of the year. Active users reached a high of 128.7K in December but ended the quarter at 111.3K.
MODIVO - Moda i zakupy online maintained a steady download rate with a peak at 2.2K in mid-November. Active users remained relatively stable, reaching a maximum of 4.8K before dipping to 3.1K by the final week of December.
These insights highlight the dynamic nature of user engagement and app popularity in the apparel category in Bulgaria, with more comprehensive data available through Sensor Tower.
