AI Insights · Timothy · January 2026
Top 5 iOS Apparel Apps in Australia: Q4 2025 Performance
Explore the performance trends of the top 5 apparel apps on iOS in Australia during Q4 2025, with insights on downloads and active users.
In the fourth quarter of 2025, the top apparel applications on the iOS platform in Australia showcased varying trends in downloads and active user engagement, according to data from Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with downloads peaking at around 43K in mid-November. However, its active user base experienced a decline from approximately 1.5M to 1.2M by the end of December.
UNIQLO AU observed a steady download pattern, with a notable peak of 9.3K at the end of November. Active users showed an initial increase, reaching 125K in late November, before tapering off to about 92K by the end of the quarter.
THE ICONIC – Fashion Shopping saw a significant surge in downloads in late November, hitting 9.2K, while active users rose steadily to a high of 160K in early December.
adidas: Shop Shoes & Clothing experienced a spike in downloads during mid-November to 7.6K, with active users showing a gradual increase, peaking at 35K towards the end of December.
Nike: Shoes, Apparel, Stories exhibited a consistent download pattern with a notable increase to 7K in the week leading up to Christmas. Active users expanded significantly, from 26K at the start of the quarter to 54K by the end.
These insights from Sensor Tower provide a comprehensive overview of the performance of top apparel apps in Australia, reflecting user engagement trends and preferences during this period.
