AI Insights · Timothy · January 2026
Top 5 Word Puzzle Games on Android in New Zealand: Q4 2025
Explore the performance trends of the top word puzzle games on Android in New Zealand during Q4 2025, including downloads, revenue, and active user data from Sensor Tower.
In the fourth quarter of 2025, the top word puzzle games on Android in New Zealand showed diverse performance trends. Here's a closer look at how each game fared:
NYT Games: Wordle & Crossword from The New York Times Company saw a notable increase in weekly revenue, reaching approximately $1.2K by the end of December. Downloads fluctuated, peaking at 694 in mid-October before declining towards the end of the quarter. Active users initially increased to 34.8K in October but decreased to about 26.5K by December.
Wordscapes: Word puzzle game by PeopleFun experienced steady revenue growth, peaking at around $899 in mid-December. Downloads also saw an upward trajectory, reaching 1.3K in late December. However, active users declined from 16K to 7.9K over the quarter.
Words With Friends Word Game by Zynga maintained relatively stable revenue, with a slight dip in early November and a peak of $442 in early October. Downloads remained low, with a peak of 88 in late September, while active users hovered around 700-800 throughout the quarter.
Zen Word® - Relax Puzzle Game from Oakever Games saw consistent weekly revenue, averaging around $240. Downloads were strongest at the beginning of the quarter with 1.3K in early October, and active users remained stable around 8K.
Scrabble® GO – Fun with Words! by Scopely showed moderate revenue performance, peaking at $276 in mid-December. Downloads increased gradually to 531 by late December, while active users remained steady, fluctuating slightly around 1.5K to 1.7K.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored to understand market trends further.
