AI Insights · Timothy · January 2026
Top Ultracasual Games on Android in the UK: Q4 2025 Performance
Explore the performance of the top ultracasual games on Android in the UK during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, the ultracasual game Perfect Tidy from ABI GAMES PTE. LTD. showcased a dynamic performance in the UK Android market. Weekly revenue fluctuated, peaking at around $182 in mid-December. Downloads increased toward the end of the quarter, reaching 2.8K, while active users saw a rise, ending the quarter at approximately 18.7K.
Project Match: ASMR Salon by Casual Joy Games experienced consistent weekly revenue, hovering around $100 in December. Active users grew steadily, peaking at 9.6K in the week of December 22.
Pasta Machine from Lumos Games Teknoloji showed a notable surge in revenue in early December, reaching $119. Downloads were modest, with a peak of 266 in the first week of December, while active users increased significantly to 831 by mid-December.
Draw it, developed by Kwalee Ltd, maintained a fairly stable revenue pattern, averaging around $50 weekly. Downloads saw a peak of over 3K in late December, and active users increased to about 8.5K by the end of the quarter.
Finally, Perfect Makeover Cleaning ASMR from HMBL Apps witnessed moderate revenue, with a peak of $108 in November. Downloads were strong, reaching over 4.4K mid-November, while active users peaked at 4K during the same period.
These insights, derived from Sensor Tower data, offer a detailed overview of the ultracasual gaming landscape on Android in the UK. For more comprehensive analytics, visit Sensor Tower's platform.