Top 5 Social Apps Performance on Android in Uruguay: Q4 2025

In the fourth quarter of 2025, the top social apps on the Android platform in Uruguay exhibited varied performance trends. Data from Sensor Tower provides a detailed look into the weekly downloads, revenue, and active user metrics for these leading applications.

TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, starting at approximately $11.4K and peaking at $12.1K in early December before closing the quarter at $7.8K. Weekly downloads showed a consistent increase, beginning at around 5K and reaching 7.1K by the week of December 22. Active users remained relatively stable, with a slight dip from 515K at the start to about 477K by the end of the quarter.

Instagram saw its weekly revenue hover between $2.7K and $3.8K, with a notable peak in late October. Weekly downloads steadily rose throughout the quarter, starting at 4.7K and hitting a high of 6.8K by December 22. Active user numbers remained strong, fluctuating slightly but maintaining a range around 690K.

TikTok Lite - Save Data & Fast had minimal revenue, with a slight increase at the end of December. Weekly downloads grew significantly, beginning at 4.4K and ending at 7.4K. The app's active users surged from 27K to over 51K, showcasing a robust growth trend.

Facebook displayed consistent weekly revenue, averaging around $900. Downloads increased from 5K to 6.7K towards the end of the quarter. Active users remained stable, mostly fluctuating between 530K and 570K.

Instagram Lite maintained steady download numbers, starting at 4K and peaking at 5.3K in late December. Active users saw a modest increase from 22K to 24K, reflecting a gradual rise throughout the quarter.

These insights, powered by Sensor Tower, provide valuable perspectives on the social app landscape in Uruguay. For further detailed analysis, more insights are available directly from Sensor Tower.