Top 5 Social Apps on Android in Tunisia: Q4 2025 Performance

In the fourth quarter of 2025, several leading social apps on Android demonstrated notable performance trends in Tunisia. Based on Sensor Tower data, here's a look at how these apps fared in terms of downloads, revenue, and active users.

Instagram experienced fluctuating weekly downloads, starting strong with approximately 29.4K in early October, but declining to around 18.7K by the end of December. Revenue for Instagram showed moderate variation, peaking at around $547 in the second week of October. Meanwhile, its weekly active users grew steadily from 3.47M to 3.57M throughout the quarter.

TikTok - Videos, Shop & LIVE saw a decline in weekly downloads from 31.9K at the start to approximately 15.9K by the end of December. Revenue also showed a downward trend, with a high of about $2.7K mid-October, dropping to $1.5K by December's end. Active users remained relatively stable, ending the quarter at 2.83M.

Facebook managed to maintain a consistent number of active users, hovering around 4.75M. Downloads started at 26.7K but fell to roughly 14.9K by late December. Revenue showed slight fluctuations, peaking at $676 in late November.

The performance of TikTok Lite - Save Data & Fast indicated a steady download trend, peaking at over 22.6K in late October, while active users increased from 485K to 532K by the quarter's end.

Lastly, Facebook Lite downloads saw a decline from 21K to around 11.6K. Active users remained relatively stable, with a slight dip from 669K to 653K.

For a deeper dive into these trends and more insights, visit Sensor Tower.