Top 5 Social Apps on Android in Serbia: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top social apps on the Android platform in Serbia demonstrated varied trends in terms of downloads and revenue, according to Sensor Tower data.

TikTok - Videos, Shop & LIVE saw a decline in weekly downloads initially, dropping from around 8.1K to 6.1K mid-quarter, before slightly recovering to 7.3K by the end of December. Revenue exhibited a gradual decrease, starting at approximately $15.4K and closing the quarter at $11.3K, with a peak of $13.3K in late December.

Instagram experienced a consistent pattern in weekly downloads, with figures ranging from 5.3K to 6.1K. Revenue followed a similar stable trend, starting at $3.1K and ending at $2.1K, with minor fluctuations throughout the quarter.

TikTok Lite - Save Data & Fast showed an increase in weekly downloads, climbing from 4.5K to 6.2K by the end of December. Revenue remained low but spiked to $521 in the final week, marking a significant rise from the previous weeks.

Instagram Lite maintained a steady download rate, fluctuating between 4.4K and 5.6K. There was no revenue recorded for this period.

Finally, Threads started the quarter with weekly downloads of 3.3K, peaking at 4K in October, and then gradually decreasing to 2.5K by the end of the year.

For more detailed insights and analytics, visit Sensor Tower's platform.