Top Social Apps on Android in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, the performance of top social apps on the Android platform in Kenya showed notable trends. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics.

Facebook Lite maintained a steady download rate throughout the quarter, peaking at about 74K in mid-December. The app saw a slight increase in active users, ending the quarter with roughly 1.5M. Revenue remained minimal, with a brief spike to $9 in the final week of December.

TikTok Lite - Save Data & Fast experienced a consistent rise in weekly downloads, culminating at approximately 74K by the end of December. Revenue showed a significant increase from $38 at the start of the quarter to $291 in the final week. Active users fluctuated, ending with nearly 2.9M.

TikTok - Videos, Shop & LIVE achieved an impressive revenue stream, peaking at over $14K early in the quarter before stabilizing around $9.7K. Downloads saw a decline from 65K to around 53K, while active users grew steadily, reaching over 5.4M by the quarter's end.

Instagram showed a gradual increase in downloads, reaching 57K by late December. Revenue remained stable, averaging around $1.3K weekly. Active users exhibited a steady growth trend, concluding the quarter with approximately 3.6M.

Instagram Lite also saw growth in downloads, ending December with 53K. While revenue was not a factor, active users remained relatively constant, finishing the quarter at about 521K.

These insights from Sensor Tower highlight the dynamic landscape of social apps in Kenya, with more detailed analytics available from their platform.