Top Social Apps on Android in Italy Q4 2025: Performance Overview

In the fourth quarter of 2025, the top social apps on the Android platform in Italy showcased dynamic trends in downloads, revenue, and active user engagement. Here's a closer look at the performance of these apps, with data insights provided by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, peaking at approximately $1M by the end of December. Weekly downloads experienced a moderate fluctuation, starting at around 37K and ending the quarter with approximately 48K. The app maintained a strong user base, with weekly active users fluctuating between 6.8M and 7.2M.

Instagram had a relatively stable revenue trend, maintaining figures around $39K to $42K. Downloads ranged from 34K to 45K, with a peak in late December. The app's active users remained robust, consistently exceeding 11M throughout the quarter.

Facebook experienced steady revenue, fluctuating between $22K and $28K. Weekly downloads showed variability, starting at 35K and peaking at 44K in late December. Active users remained strong, averaging around 12.7M.

Threads showed consistent download figures, ranging from 16K to 24K, with a peak in late December. The app's active users increased steadily, ending the quarter with over 2.4M users.

Meta AI - Vibes & AI Glasses saw a significant rise in weekly downloads, starting at 5K and reaching 38K by the end of December. Active users mirrored this growth, starting from 30K and surpassing 134K by the quarter's end.

These insights highlight the dynamic landscape of social apps on Android in Italy during Q4 2025. For more detailed analysis and data, visit Sensor Tower.