AI Insights · Timothy · January 2026
Top 5 Social Apps on Android in Ghana Q4 2025
Explore the performance trends of the top social apps in Ghana during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the performance of the leading social apps on the Android platform in Ghana revealed interesting trends.
TikTok - Videos, Shop & LIVE saw a gradual decline in weekly revenue, starting at approximately $4.9K and ending the quarter at $3K. However, weekly downloads showed resilience, fluctuating but ultimately peaking at around 59K in late December. Active users grew consistently, reaching nearly 2.8M by the end of the quarter.
The lite version, TikTok Lite - Save Data & Fast, had a minor increase in revenue towards the end of the quarter, while downloads remained stable, averaging around 40K to 45K per week. Active users peaked at over 2M in December.
Facebook Lite maintained a steady download rate, with numbers hovering around 37K to 42K weekly. Active users slightly decreased, ending the quarter with approximately 688K.
Facebook experienced a consistent user base, with active users peaking at over 3.1M in November. Weekly downloads varied, reaching nearly 30K by mid-December, while revenue showed a modest increase, peaking at $540 in late December.
Lastly, Instagram saw a varied download trend, with numbers ranging from 17K to 26K, and a consistent user base peaking at about 1.4M. Revenue remained relatively stable, fluctuating slightly around $450.
These statistics, provided by Sensor Tower, offer valuable insights into app performance in Ghana. For a deeper dive into these trends, more information is available on Sensor Tower.
