Top 5 Social Apps on Android in Colombia: Q4 2025

In the fourth quarter of 2025, the performance of the leading social apps on the Android platform in Colombia showed varied trends in terms of downloads, revenue, and active users. This analysis, powered by Sensor Tower, provides insights into these metrics.

TikTok Lite - Save Data & Fast experienced stable weekly downloads, averaging around 200K, with a slight dip to 170K in mid-December. Revenue started at zero but saw a peak of approximately $239 in early December. Active users hovered around 5.5M, ending the quarter with an increase to 6M.

TikTok - Videos, Shop & LIVE maintained a strong presence with weekly downloads consistently over 130K, peaking at 161K in late December. Revenue remained robust, peaking at around $55K in early December. Active users remained steady at around 24M throughout the quarter.

Instagram saw weekly downloads fluctuate between 90K and 110K, with a notable peak of 111K in late December. Revenue remained steady, averaging around $13K weekly. Active users consistently hovered around 15M, with minor fluctuations.

Facebook Lite had weekly downloads ranging from 86K to 105K, with a peak in late December. Revenue, although starting from zero, reached around $347 by mid-December. Active users showed an upward trend, peaking at 2.7M in mid-November.

Facebook observed a steady download rate, averaging around 90K weekly, with a peak of 101K in late December. Revenue remained consistent, reaching approximately $12.5K at the end of the quarter. Active users remained stable at around 14.5M.

These insights reflect the dynamic nature of social media app usage in Colombia, with more detailed analytics available from Sensor Tower.