AI Insights · Timothy · January 2026
Top 5 Social Apps on Android in Switzerland: Q4 2025
Explore the performance trends of the top 5 social apps in Switzerland on Android during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the performance of social apps on Android in Switzerland was diverse, with TikTok - Videos, Shop & LIVE, Instagram, Facebook, Instagram Lite, and Threads leading the market.
TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw fluctuating weekly revenue, peaking at around $178K in early December. Downloads varied, reaching a high of approximately 7.5K in early November. Active users remained relatively stable, peaking at about 438K at the end of the quarter.
Instagram showed consistent revenue, with a notable increase to $20K in late November. Downloads peaked at 7K in late October, while active users remained strong, ending the quarter at around 713K.
Facebook experienced a slight revenue increase, reaching approximately $12.6K in late December. Downloads were steady, peaking at about 5.3K in mid-December. Active users fluctuated, ending the quarter with around 635K.
Instagram Lite had steady downloads, reaching a high of 4.7K in early December. Active users saw a decline, starting from 25K and dropping to around 20K by the end of December.
Threads had modest performance, with downloads peaking at 2.7K in the last week of December. Active users showed some fluctuation, ending the quarter with approximately 210K.
These insights are based on data from Sensor Tower, where more detailed analysis can be found. Each app demonstrated unique trends in downloads, revenue, and active user engagement throughout the quarter.
