Top Social Apps on Android in Bulgaria: Q4 2025

In the fourth quarter of 2025, the performance of top social apps on Android in Bulgaria showed varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights key insights into the market dynamics of these popular applications.

Facebook displayed a fluctuating revenue pattern, peaking at around $2.2K in late October and November. Weekly downloads saw a decline from over 21K in October to about 9.2K by the end of December. Active user numbers remained relatively stable, starting at 1.68M and closing the quarter at 1.68M.

For TikTok - Videos, Shop & LIVE, revenue experienced a notable surge in mid-November, reaching approximately $32.7K before dropping to $19.1K by the end of December. Downloads decreased from 17.4K in October to 8.5K in December. Active users hovered around the 900K mark, with minor fluctuations throughout the quarter.

Instagram saw a consistent revenue stream, ranging from $1.5K to $1.1K. Downloads dropped significantly from 19.9K in October to 6.7K in December. Active user metrics remained relatively stable, ending the quarter with over 1.1M users.

Likee - Short Video Community did not generate revenue during this period. However, the app's downloads decreased from 14.7K in October to 1.6K by year-end. Active users started at 93.3K and ended at 77.1K.

Lastly, Facebook Lite had minimal revenue, with a peak at $74 in late December. Downloads declined from 8.5K in October to 3.3K by December, while active users increased from 39.1K to 74.9K, showing a steady rise throughout the quarter.

These insights provide a snapshot of the social app landscape in Bulgaria for Q4 2025, with more detailed analysis available through Sensor Tower. As the market evolves, these trends offer valuable information for understanding user engagement and app performance.