Top 5 Social Apps on Android in Kenya, Q4 2025

In the fourth quarter of 2025, the performance of top social apps on Android in Kenya demonstrated dynamic trends across key metrics. Here's a closer look at the specifics for each app, based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw a gradual decline in weekly revenue, starting from around $14.2K at the end of September and closing the year at approximately $9.7K. Downloads fluctuated, peaking at 64.1K in early November. Active users consistently grew, reaching over 5.4M by the end of December.

Facebook experienced varied revenue, with a peak of about $2.5K at the beginning of the quarter and a dip to $1.6K in late December. Weekly downloads remained stable, with a high of 41.3K in mid-December. Active users fluctuated but ended on a high note, increasing to nearly 4M.

Instagram showed a consistent pattern in revenue, maintaining around $1.6K initially and closing at $1.4K. Downloads increased steadily, reaching a high of 57.5K at the end of the quarter. The app's active user base grew significantly, surpassing 3.6M by the end of December.

BuzzCast - Live Video Chat App maintained relatively stable revenue, hovering around $1.2K initially and slightly dropping to $989 by the year's end. Downloads showed minor fluctuations, peaking at 4K in December. Active users increased, reaching approximately 11.3K by the end of the quarter.

Tango: Live Stream, Video Chat saw a modest revenue range, starting at $916 and peaking at $1.3K before closing at $879. Downloads were initially low but surged to 5.9K by the end of December. Active users rose steadily, ending the quarter at around 42.6K.

These insights highlight the evolving landscape of social app usage in Kenya, with more detailed analysis available through Sensor Tower.