Top 5 Social Apps on Android in Italy: Q4 2025 Performance

In the fourth quarter of 2025, the performance of Italy's top social apps on the Android platform showcased interesting trends. According to Sensor Tower data, these apps experienced varied trajectories in downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE demonstrated a robust increase in weekly revenue, peaking at approximately $1M by the end of December. Weekly downloads reached a high of around 54K in mid-October, while weekly active users maintained a steady presence, fluctuating slightly around 7.2M.

Instagram experienced relatively stable weekly revenue, hovering around $40K. Downloads showed a notable rise, peaking at about 45K in late December. The app's active user base remained strong, consistently above 11M throughout the quarter.

Grindr - Gay Dating & Chat saw a modest increase in weekly revenue, culminating at approximately $38K at the quarter's close. Downloads remained low, averaging around 1.5K weekly, while active users showed a gradual increase, reaching up to 86K.

Yooppe - Singles dating app had a notable revenue increase towards the end of the quarter, peaking at about $36K. Weekly downloads fluctuated, ending December with approximately 3.3K. Active users remained steady, averaging around 17K.

Finally, Facebook maintained steady weekly revenue, averaging around $25K. Downloads peaked at about 44K in late December, and active users consistently hovered around 12.7M.

These insights from Sensor Tower highlight the dynamic nature of social app engagement in Italy, providing a snapshot of user preferences and market trends. For more detailed insights, visit Sensor Tower's platform.