Top Shopping Apps on Android in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, the top shopping apps on the Android platform in Kenya showed varied performance trends according to data from Sensor Tower. Here's a closer look at how these apps fared in terms of downloads and active users.

Nyota Fund saw a significant surge in weekly downloads, peaking at approximately 139.7K in early December. However, the downloads experienced a steep decline towards the end of the quarter, settling around 24.6K. Weekly active users mirrored this trend, starting at 10.8K and reaching a high of 154.4K in December before decreasing to 106.8K by the end.

For Paid Surveys Earn to Mpesa, downloads fluctuated but reached a notable high of 103.8K mid-December. The active user base showed a similar pattern, peaking at 111.3K before falling to 56.5K by the last week of December.

Kilimall - Affordable Shopping maintained a stable performance with weekly downloads hovering around 33.8K in early December, despite a dip to 19.7K at the end of the quarter. The app's active users experienced a peak of 1.44M in late November, followed by a decrease to 1.23M in the final week.

JUMIA Online Shopping showed a consistent trend with weekly downloads reaching 38.2K in early November before declining to 20.4K by the end. Active users remained robust, starting at 1.85M and peaking at 2.69M in early November, with a slight drop to 1.95M by quarter's end.

Lastly, Alibaba.com - B2B marketplace had steady downloads, with a peak of 24.1K in late October. Active users showed a gradual increase, starting at 738K and rising to 800.8K by the end of December.

These trends highlight the dynamic nature of the shopping app market in Kenya, with varying performances in downloads and user engagement across the top apps. For more detailed insights, visit Sensor Tower.