AI Insights · Timothy · January 2026
Top 5 Shopping Apps on Android in Italy: Q4 2025 Performance
Explore the performance trends of Italy's top shopping apps on Android in Q4 2025, highlighting downloads and active user metrics.
In the fourth quarter of 2025, the leading shopping applications on the Android platform in Italy demonstrated varied performance trends in terms of downloads and active users. The data analyzed comes from Sensor Tower, providing insights into the app market dynamics during this period.
Temu: Shop Like a Billionaire showed a steady increase in weekly downloads, peaking at around 97.7K in late October. Weekly active users fluctuated, beginning at approximately 5M and ending the quarter with a rise to 6.1M.
Shop: All your favorite brands experienced a significant growth in weekly downloads, reaching a high of 67.7K in late November. Active user numbers also saw a consistent increase, starting at 4.1K and climbing to about 159.7K by mid-December.
Action maintained a stable download rate, with a peak of 45.3K in October. The app's active users began at 526K and showed a gradual increase throughout the quarter, ending at approximately 554.8K.
SHEIN-Shopping Online had its highest downloads at 51.5K in early November. However, weekly active users declined from 6M at the beginning to 4.1M by the end of December.
Lidl Plus saw a peak in downloads in mid-October with 46.7K. The number of active users showed a slight downward trend, starting at 2.5M and decreasing to 2.4M by the end of the quarter.
These insights underline the dynamic nature of the shopping app market in Italy. For more detailed analytics and trends, visit Sensor Tower's platform.
