AI Insights · Timothy · January 2026
Top 5 Android Shopping Apps in Ghana: Q4 2025 Performance
Discover how the top shopping apps on Android fared in Ghana during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top shopping apps on the Android platform in Ghana showed varying trends in downloads and active users, providing a snapshot of consumer preferences and engagement.
Temu: Shop Like a Billionaire began the quarter with a modest 5.6K downloads, which surged significantly to over 208K by the end of December. The app's weekly active users reflected a similar upward trajectory, starting at 428K and peaking at approximately 1.16M.
JUMIA Online Shopping saw a steady increase in downloads from 11.5K to a high of 21.5K mid-quarter, before tapering off to 14.6K. The active user base was robust, starting at 448K and reaching 640K in November, before settling at 532K by the end of the year.
Alibaba.com - B2B marketplace experienced a consistent download rate, peaking at 20.7K in late October. Active users rose from 540K to nearly 624K in early November, maintaining stability around 600K through the end of December.
SHEIN-Shopping Online noted a decline in downloads, dropping from 14.3K to 1.7K by year-end. Despite this, active users remained relatively stable, beginning at 86K and fluctuating around 100K throughout the quarter.
Lastly, AliExpress - Shopping App showed a peak in downloads at 20K in early November, before decreasing to 4.7K. Active users increased steadily from 151K to a peak of 223K, then stabilized around 162K by December.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the shopping app market in Ghana. For further analysis and data, visit Sensor Tower's platform.
