Top 5 Shopping Apps on Android in Bulgaria, Q4 2025

In the fourth quarter of 2025, the performance of shopping apps on the Android platform in Bulgaria showcased intriguing dynamics. Here's a closer look at the top five shopping apps, based on data from Sensor Tower.

Trendyol - Online Alışveriş experienced a notable decrease in weekly downloads, starting at approximately 39K at the beginning of October and dropping to about 11K by the end of December. The app's weekly active users, however, displayed significant fluctuations, rising from 369K to a peak of 780K in late November before settling around 400K by year-end.

Temu: Shop Like a Billionaire had a varied download pattern, beginning the quarter with roughly 19K downloads, dipping to 9K in late November, and recovering slightly to 11K by the end of December. Active users showed a steady increase, starting at 910K and reaching over 1M by the quarter's close.

SHEIN-Shopping Online observed a decline in downloads from around 12K to 4K over the quarter. The active user count similarly decreased from 540K to 481K, despite a brief peak in late October.

LC Waikiki Online Shopping saw a moderate increase in weekly downloads, moving from 3.8K to over 10K in early December, before falling to 3.9K by the end of the year. Active users showed consistent growth from 7K to over 23K mid-December, before a slight dip to 18K at the quarter's end.

eMAG.bg demonstrated stable download numbers, starting at 7.6K, peaking at 10K in mid-November, and ending with 1.5K in December. Active users increased steadily, reaching a high of 583K in late November before closing the year at 450K.

These insights into app performance provide a snapshot of user engagement and app popularity in Bulgaria's shopping sector. For more detailed analytics, visit Sensor Tower.