AI Insights · Timothy · January 2026
Top 5 Android Play Pass Games in the UK: Q4 2025 Performance
Explore the performance trends of the top 5 Play Pass games on Android in the UK during Q4 2025, featuring insights on downloads, revenue, and active users.
In the fourth quarter of 2025, several Play Pass games on the Android platform in the United Kingdom demonstrated notable performance trends. Here's a breakdown of the top five applications based on their weekly downloads, revenue, and active user metrics.
Sudoku.com - Classic Sudoku from Easybrain saw a gradual rise in weekly revenue, culminating at approximately $244 in the final week of December. Downloads experienced a peak early in the quarter with around 11.9K in the week of October 13, while active users increased from 71.6K to a high of 123.6K by December 22.
Pixel Art - Color by Number, also by Easybrain, maintained consistent weekly revenue, peaking at $831 in late October. Downloads fluctuated, reaching a high of 10.2K in late December, while active users remained relatively stable, averaging around 70K throughout the quarter.
Jigsaw Puzzles - Puzzle Games showed modest revenue growth, peaking at $172 in December. Weekly downloads remained steady, with minor fluctuations, and active users decreased from 26.3K to 16.7K by the end of the quarter.
Nonogram.com - Picture Cross experienced a gradual increase in weekly revenue, reaching $152 in late December. Downloads showed a significant rise towards the end of the quarter, peaking at 6.9K, while active users increased from 42.4K to 59.7K by December 29.
Finally, Touchgrind BMX 2 from Illusion Labs had consistent revenue, with a peak of $90 at the start of the quarter. Downloads saw a high of 3.5K in mid-October, while active users declined from 8.8K to 4.6K by the end of the year.
These insights, sourced from Sensor Tower, provide a glimpse into the performance dynamics of popular Play Pass games in the UK. For more detailed analytics, visit Sensor Tower's platform.